Bag of sugar and salt? Seriously?

Don't get me wrong, I love me some Infinit... especially on those long training/racing days, the lemon-lime when concentrated tastes like a margerita (especially when you're feeling a little loopy from the distance)... but wow am I in the wrong business. $50 for a bag of sugar, salt, some protein powder and flavoring? I seriously need to get after starting a supplement company.